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Could Sentiment Finally Turn? Market Trends This Week
David Russell
August 15, 2024

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Check out our next “State of the Market,” on Monday, 8/12. (Time now at at 2 p.m. ET.)

Sizing Up the S&P 500

  • S&P 500 rebounds to 50-day MA, erasing more than 50% of its peak-to-trough decline
  • Potential resistance with falling trendline and 8/1 bearish outside day
  • Potentially important levels:
    • 7/25 low of 5391
    • 8/2 low of 5302
  • Lack of catalysts, “dog days” of summer may create difficult period through Labor Day.

News & Views

  • Value moves continue:
    • SBUX rallies on CEO change
    • K acquired
    • CSCO rallies on cost cuts
  • Inflation:
    • CPI under 3% for 1st time in 3+ years
    • PPI +2.2% vs +2.6% estimate
  • Reuters/S&P Global: AI boosting data centers’ long-term electricity demand by about 50%, according to utility companies.
  • Dan Ives of Wedbush: Channel checks may suggest iPhone “super cycle” is starting.
  • OPEC, IEA cut oil demand forecasts amid Chinese weakness
  • FactSet: Q2 revenues growing the fastest since Q4 of 2022
  • Mortgage applications: Biggest refi activity since pandemic

Examining Sentiment

  • University of Michigan’s consumer sentiment index is at levels comparable to the recession year 1982, despite the “misery index” (unemployment + CPI) being less than half 1982’s reading.
    • Notice how 1995 and 2005 had higher sentiment despite higher misery index readings.
  • Unhappiness about inflation and politics have contributed to the negativity.
  • Does this create potential for increased optimism and risk appetite?
    • Retail money market fund balances +90% from May 2023-July 2024, even with S&P 500 +32% in that period.
UnemploymentCPI
(headline y/y)
Misery
Index
Consumer
Sentiment
19829.2%6.6%15.865.7
19955.7%2.8%8.592.3
20055%3.1%8.194.8
20244.3%2.9%7.266.4
Sources: St. Louis Federal Reserve, Investing.com. (All data for July of respective years.)

Upcoming Events

  • Fri 8/16: Housing starts, consumer sentiment
  • Tues 8/20:
    • Earnings: LOW
  • Wed 8/21: Crude oil inventories, Fed minutes
    • Earnings: TGT M SNOW
  • Thu 8/22: Jobless claims
  • Note: Powell may speak at Jackson Hole on Fri 8/23

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About the author

David Russell is Global Head of Market Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them apprised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.